ABOUT

ABOUT

It all started with a dream…

Haha! Not really, but I’m sure that’s what you were expecting. In all honesty, it all started with a design for my Coach Lain™ clothing brand, CLAW™. As a former backyard tumbler myself, I wanted to come up with a t-shirt design that athletes could wear to celebrate the hard work they put in outside of the gym! And then a global pandemic happened.

In an instant, everything changed for athletes worldwide. Gyms closed overnight, some would go on to close for good, immediately leaving hundreds of thousands of cheer, gymnastics, dance, and acro athletes with no where to practice. So naturally, everyone grabbed their air tracks and turned to their back and front yards as their new practice space! With social distancing becoming the new normal, I was seeing an uptick in posts on Instagram of athletes practicing outside. Immediately, the lightbulb went off! This was it! This was going to be the year to celebrate the backyard tumbler!

So I decided to post an image of the design on my social media. I had no idea how crazy the response would be! Almost immediately, my friend Levi from Tumble Smart Athletics reached out to me and sparked a NEW idea and direction for what the Backyard Tumblers League™ could become. His feedback inspired me to turn the BYTL™ into so much more than just a t-shirt design – it could become a movement!

Suddenly, the motivation was different. No longer was this just going to be about an athlete who tumbled outdoors, but instead, it was quickly becoming about celebrating the determination and resilience of the human spirit, and about connecting everyone in a time where we are forced to be apart. In an industry of extreme elitism and cut-throat competition, I wanted the BYTL™ to become a representation of these new times, in which this pandemic has become the “great equalizer” and put us all on the same level. Now, we’re not divided by class, race, political affiliation, religion, or culture. Instead, we’re united by purpose and passion! Outside of the gym, outside of school, off the mat…we’re all the same!

And that is why, “In Our Backyard, Everyone is Welcome.”  

The Backyard Tumblers League™ is a collective organized by athletes and coaches, for athletes, to unite in the name of a common goal – to better themselves through relentless determination and obsession! We are the doers, the dreamers, the over-achievers. We don’t stop ’til we get it, we don’t sleep ’til it’s done. 

At the BYTL™, we seek to lift each other up through athleticism and camaraderie. There are no teams, no alliances, no competing. Just one league, under the sky.

We are forged from adversity; we are born out of desire.

Hard knocks. Dirty socks.™

Lessgo.

It all started with a dream…

Haha! Not really, but I’m sure that’s what you were expecting. In all honesty, it all started with a design for my Coach Lain™ clothing brand, CLAW™. As a former backyard tumbler myself, I wanted to come up with a t-shirt design that athletes could wear to celebrate the hard work they put in outside of the gym! And then a global pandemic happened.

In an instant, everything changed for athletes worldwide. Gyms closed overnight, some would go on to close for good, immediately leaving hundreds of thousands of cheer, gymnastics, dance, and acro athletes with no where to practice. So naturally, everyone grabbed their air tracks and turned to their back and front yards as their new practice space! With social distancing becoming the new normal, I was seeing an uptick in posts on Instagram of athletes practicing outside. Immediately, the lightbulb went off! This was it! This was going to be the year to celebrate the backyard tumbler!

So I decided to post an image of the design on my social media. I had no idea how crazy the response would be! Almost immediately, my friend Levi from Tumble Smart Athletics reached out to me and sparked a NEW idea and direction for what the Backyard Tumblers League™ could become. His feedback inspired me to turn the BYTL™ into so much more than just a t-shirt design – it could become a movement!

Suddenly, the motivation was different. No longer was this just going to be about an athlete who tumbled outdoors, but instead, it was quickly becoming about celebrating the determination and resilience of the human spirit, and about connecting everyone in a time where we are forced to be apart. In an industry of extreme elitism and cut-throat competition, I wanted the BYTL™ to become a representation of these new times, in which this pandemic has become the “great equalizer” and put us all on the same level. Now, we’re not divided by class, race, political affiliation, religion, or culture. Instead, we’re united by purpose and passion! Outside of the gym, outside of school, off the mat…we’re all the same!

And that is why, “In Our Backyard, Everyone is Welcome.”  

The Backyard Tumblers League™ is a collective organized by athletes and coaches, for athletes, to unite in the name of a common goal – to better themselves through relentless determination and obsession! We are the doers, the dreamers, the over-achievers. We don’t stop ’til we get it, we don’t sleep ’til it’s done. 

At the BYTL™, we seek to lift each other up through athleticism and camaraderie. There are no teams, no alliances, no competing. Just one league, under the sky.

We are forged from adversity; we are born out of desire.

Hard knocks. Dirty socks.™

Lessgo.

Coach Lain
@coachlain  |  coachlain.com

 

Chairman of the League

Chairman of the League

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